Getting to the top at Walmart
CHALLENGE
Whisps, the maker of delectable and nutritious snacks that were once the go-to-choice for keto enthusiasts, found itself facing a significant hurdle as the keto trend started to wane.
With the brand’s growth momentum coming to a halt, Whisps recognized the untapped potential of their products and set their sights on a dynamic re-positioning strategy, with strategic guidance and execution from Triarch Labs.
SOLUTION
Whisps recognized Walmart eCommerce as the perfect channel where to kickstart the attainment of their vision and engaged Triarch Labs to make this a reality.
Triarch Labs first completed a comprehensive, datadriven eCommerce diagnostic, and recommended a roadmap to tackle the identified opportunities in the most efficient and effective way. Triarch Labs then led the roadmap execution, providing expert thought leadership and resources, as well as tapping on Whisps existing resources and partners.
The execution included the strategic refresh of content to drive SEO and conversion, the optimization of media to maximize sales impact, and the implementation of a data-driven performance management process to enable sustainable results.
RESULTS
Within a month of implementing the designed strategy, Whisps’ performance at Walmart soared, not only increasing its own sales (+29%), but total category sales as well (+6%).
Now, the data-driven performance management process established by Triarch Labs is being leveraged by Whisps to ensure sustainability of the results, helping identify and address any potential opportunities in a timely and effective way.
+20pp share of search in strategic terms
24% products as Best Sellers or Popular Picks
+29% Average increase in weekly sales
+6% category sales growth driven by Whisps
“Sofia and Triarch Labs were an incredible partner that deeply engaged on both our business opportunity and organization capabilities, quicky getting us to solutions that delivered immediate results and importantly, a process to sustain our success over time.”
