Driving Sales at walmart
CHALLENGE
Dr. Bombay ice cream, the result of Snoop Dogg’s innovative vision for creating unique flavors and a lasting consumer experience, embraced the challenge of optimizing their eCommerce performance at Walmart while maintaining their profit margins.
HappiCo, Dr. Bombay’s parent company, partnered with Triarch to tackle this critical objective and unlock sustainable growth.
SOLUTION
Triarch Labs employed its proven eComm Lever Framework to conduct a comprehensive diagnosis. This process identified and prioritized high-impact opportunities, allowing for a phased roadmap focused on maximizing return on effort.
In collaboration with HappiCo, we took a hybrid approach to boost Dr. Bombay’s performance, executing on four key areas:
Content optimization for discoverability & engagement;
Retail media investment optimization;
Share of search organic & sponsored improvement;
Strengthening social proof to improve shopper trust and conversion.
These areas, identified during the diagnosis phase, proved to be instrumental in achieving the desired results.
RESULTS
Over just 4 months of executing the roadmap and implementing continuous improvements, the outcomes were transformative: Digital penetration exceeded category benchmarks for the first time, while average investment remained lower than prior to the engagement.
Key performance improvements included:
+38% Click-Through-Rate
+9% Conversion Rate
-14.9% Cost-Per-Click
+28.3% Return on Ad Spend (ROAS)
Building on the success at Walmart, Dr. Bombay is now poised to scale these proven strategies across additional retailers.
“Triarch was an amazing, collaborative partner. Not only did they help us drive measurable and meaningful performance improvements for our brands, but they helped to upskill and energize our team, giving us the ability to continue to grow as an organization.”
